PRESS RELEASE: FW18 COLLECTION – Allette
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PRESS RELEASE: FW18 COLLECTION

PRESS RELEASE: FW18 COLLECTION

September, 5 2018

Brooklyn, NY (September 6th, 2018) - Who doesn’t love a warm sweater on a cool Autumn day? A nursing mother, that’s who. Until now; the Allette FW18 Collection is here and it’s everything a new Mama could ask for. Beautiful fabrics, flattering cuts, stylish designs, discreet nursing access; the NYC-made line is sure to please the chicest of moms.

FW18 Editorial


“Fall/Winter is the hardest of breastfeeding months - I remember!”, exclaims Allette Co-Founder & CEO and mom of two, Celine Cohen. “You want to wear that pretty sweater or long-sleeved dress but the thought of having to lift everything up to nurse is a bummer. Our new Collection allows Mamas to stay warm, breastfeed comfortably and look damn good doing it.”

With all of the pieces designed to be versatile, they take a woman from the office, to date night, to playdate. Super soft fabrics combined with a keen eye to details and NYC manufacturing ensure they are high quality and will last you well beyond a mother’s breastfeeding days.

“We have a lot of non-breastfeeding moms buy our clothes because the nursing access is just the function,” says Oksana Pavlowsky, Allette Co-Founder & COO and mom of two, “ultimately we design them to be super flattering on a “just had a baby” body, even if that baby was born three years ago!”.


FW18 Allette launch


With customers ranging from Instagram fashionistas, celebs and cool moms everywhere,  this line is for mothers who “get it” and want the best. “It’s funny but I would estimate that 75% of our customers are second time moms. It’s like they just “know” the second time around. No sense in spending money on clothes they don’t love or trying to make regular clothes work. A couple of Allette pieces and they know they’re set - totally worth the investment and makes their lives SO much easier (and prettier!)”, claims Celine Cohen.

The brand, which has been featured in Fast Company and British Vogue, now sells through their e-commerce site, a few curated marketplaces and Nordstrom.  “We’re so happy so many new moms have been finding us and we can’t wait to see more Mamas looking and feeling wonderful during this precious (but somewhat challenging!) time in their lives”, cheers Oksana Pavlowsky.

Tops in the Collection range from $98-148 and dresses are $158-228. All are machine washable and made in small batches in NYC. Gift cards also available. Fall/Winter Collection is now available on alletteboutique.com and on partner retailers soon.

Get ready to FALL in love.

Love,
Allette

For more information contact:
Celine Cohen
Email: [email protected]

ABOUT ALLETTE:
Allette is a line of cool and chic dresses and tops for postpartum, fashion-savvy, moms. Each style includes discreet nursing access and is designed to flatter a new mother’s new body. Founded in 2016 by two Brooklyn moms, Celine Cohen and Oksana Pavlowsky, every NYC-made piece is made to be completely versatile; for home, work or play and look awesome. Sold worldwide on www.alletteboutique.com and Nordstrom (US only). The line was featured in Fast Company as the nursing brand to “get pumped about!”. The brand is out to make every mom look like her old self again, one dress at a time.

Tags: Fall, FW18, popular, press release, Winter

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